Sponsorship in Motorsport
Glamour, speed, and prestige have always been associated with the exhilarating world of motor sport. By utilising the exciting and fast moving environment in line with your company brand it will enable you to build relationships with current and prospective clients and encourage a positive image amongst your employees.

Sponsorship can propel your brand forward through association with the most dynamic sport in the world. Success on the track symbolises and reinforces success in business. Association with a race team shows your company and/or brand as being innovative, advanced and forward-thinking.

The 2006 Season
Having spent two years driving a midfield car competitively, Claire now sees herself moving into a modern model capable of racing in the top 10 of the VW Cup which is becoming more competitive each year. Having learnt the fundamentals of race craft driving amongst more powerful cars she is ready to push up the grid in a car that will attract attention and be a great asset to a sponsor.

Popular to both men and women, The New Beetle is a funky current model with a heritage and provides plenty of space for branding. Joining forces with The Racing Bug Motorsport, also based in Buckinghamshire, Claire believes that the two-Beetle team will attract the eye of the public as well as the commentators and would be a major benefit to the marketing strategy of corporate sponsors. With both cars carrying the Union Jack decal across the bonnet there is no chance of going unnoticed!

The Driver
Claire’s positive attitude, dedication, communication skills and immaculate presentation make her outstandingly attractive to potential sponsors. Her ability to converse with guests on race days with a friendly personality and charm would make her an asset to your company.

Being awarded the VW Racing Cup Spirit of the Championship in 2004 confirmed her favourable attitude both on the track and off. With competitive but fair racing, Claire has gained respect from other drivers and remains hell-bent on furthering her career in competitive motorsport.

Claire is a qualified ARDS Instructor, currently working at both Silverstone and Rockingham circuits. She is able to both entertain and tutor guests on track days ensuring that while enjoying a thrilling day out they can also learn beneficial techniques in car control.

Sponsorship Package Opportunities
+ Brand exposure on the race car
+ Brand exposure on overalls and helmet
+ Branding in team publicity material such as advertising banners, worldwide newsletters, consumer newsletters etc
+ Significant brand exposure through media coverage such as TV, radio, press, exhibitions and promotional activities
+ Corporate track day events
+ Use of race car as a show car for promotional events (subject to availability)
+ Attendance by Claire at promotional events (subject to availability)
+ Regular e-newsletters for distribution to employees, prospects and clients
+ Diverse hospitality opportunities at captivating sporting events
+ Employee incentive programmes

Benefits of Sponsorship
+ Using the association with sport as leverage to push company brand forwards into new consumer areas
+ Strengthen business relationships and loyalty through common support of the team
+ Increase company output through offering exciting incentives and rewards to employees and clients alike
+ Further your relationship with blue chip clients by utilising an alternative approach to corporate entertaining

Sponsorship can be an immensely influential element of any marketing strategy, providing numerous benefits to your company both internally and externally.

For more information please feel free to contact us at sponsorship@clairetippet.com